Design Challange
How might we empower young Canadians to use the
mental health services available through their
workplace benefits plan?
Create an empathetic, inclusive solution that helps young Canadians open-up about their mental health needs. It should connect them with treatment options and services and empower them to take care of their mental health.
Timeline
Hackathon/ Design Jam,
November 11, 22
Team Members
Krishna
Madelaine
Navneet
My Responsibilities
Interaction Designer
Key Insights
Mental health is complex, nuanced, and deeply personal people need to see the value in any service before sharing their data
Ensure users can define their own privacy thresholds people should feel they’re in control of any data shared
People expect higher-touch service when it comes to mental health they expect that investment from themselves, and the service provider will be needed to deliver meaningful results
Behavioural Considerations
• Poor mental health literacy
• Social norms
• Hyperbolic discounting
• Optimism bias
• Stigma and embarrassment
Our Hypothesis
Young Canadians recognize that they are facing mental health challenges but are unsure about the value that pursuing mental wellness will bring into their lives and need external motivation to persuade them to explore the services that are available for help
Proposed Solution
A social media campaign about helping young Canadians to provide a safe space to freely open up and seek help
