Zarta.co
A systematic approach to hire trust worthy consultants, through genuine reviews & feedback.
Timeline
Aug, 21 to Dec, 21
Team Members
Individual Project
My Responsibilities
Research
Interaction Design
Visual Design
Illustrations
The Challenge
In India, Immigration applicants are getting scammed by fake consultants; who have not been verified by ICCRC - the board that proves their legitimacy. Frauds have found their way around the situation by putting a fake ICCRC logo on their websites to make them look verified. People fall for such consultants without a hint about the situation.
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There are tens of thousands of consultancy firms in the Punjab region of India, and among those, only a handful are legit consultants. It gets very frustrating for an immigration applicant to distinguish between them.
10,000
Nearly
Immigration agencies
Whereas, only 1,181 immigration consultants are registered and verified in the punjab region of India
The immigration consultation industry has surely grown a lot in the past few years. But along with that it has gotten even harder to distinguish between real consultants and fraud ones. Which has led to disastrous situations for immigration applicants.
Stressful situation
IRCC applications could take months to process completely and during that time applicant is quite stressed.
No secure way to send documents
Consultants apply for the applicants’ applications and hence need their documents, they prefer whatsapp or email to send those important documents
Word of mouth
When it comes to choosing a consultant, in most cases, clients believe in word of mouth rather then finding their own.
Communication problem
Applicants have problem communicating properly with their consultants once they have paid their fees and would rarely pick their call
Target Audience
Immigration applicants from India who are trying to find a consultant for their visa filing and submission.
User Type 1
“Educated, self informed but introvert”
User Type 2
“I don’t trust consultants anymore”
User Type 3
"I'm a legit consultant"
STORIES
Armita Sain, 22 years old, recently graduated from one of the universities in Punjab, is trying to go abroad for her higher studies and for that she is considering hiring a consulting firm for her visa to Canada.
She has very little knowledge about the immigration process so she is also taking the help of the internet to educate herself about the process.
Manas Sharma, 28 years old, who tried hiring a consultant last year over a word of mouth for the consultant’s legitimacy, turned out to be a bad consultant who ended up not granting him a visa to work in Canada.
He’s going for another application and needs a legit and transparent consultant. He’s more conscious this time while picking a consultant
Flying Immigration consultant is an authorized immigration consulting company in the Jalandhar region of Punjab. Because there are so many firms around their firm, which makes hard to get recognised as an official ICCRC member with a licence number.
FRUSTRATIONS
Finding a clear and concise information and the visa process is quite hard to understand
Too many consultants to choose from
Not easy to distinguish fraud from the legit consultants
Gets overwhelmed by directly getting on a call with someone before knowing them
Has trouble distinguishing a fraud from the legit consultants
Demotivated due to the past experience with a consultant
Don’t want to trust a consultant now, unless the consultant is completely transparent with him about everything that he does.
Gets overwhelmed by looking at all these immigration-related banners all over the streets.
Finding it hard to get the recognition that they need
Their advertisement gets merged with the other bright banners which are available on the streets
Disappointed for not getting enough clients
Wasting their precious money on getting more clients
Problem Statement
Immigration applicants are having communication issues with their consultants and need a way for their consultants to feel obliged to respond to their queries because due to the consultant’s ignorance and negligence applicants are stressed and are having a hard time trusting their consultants.
Solution Statement
Zara.co will provide a systematic approach for the immigration consultants where they get monitored and run on an established code of conduct so that the applicants can see their legitimacy and get to choose their consultants without worrying about being getting scammed
Task Flows
Jobs to be done
An experience that's built on trust
Putting illustration right at the very beginning helps re-enforce the user's trust by bringing joy and friendliness to the experience
An illustration to reinstate the primary focus and joy towards the aspirant's country of choice
An efficient way to reduce the backlog of miscommunication between the client and the consultant and bring transparency into the system
Experience built with perfection brings disruption
Prototype
We would use this prototype to further iterate the experience by continuous discovery and feedback from the users.
